Zappos uses Twitter to generate over 1,200 conversations per month with its customers Zappos sees as many as 85 unique conversations per day using Twitter's API. The Tweet and Follow Buttons deliver big value for Etsy sellers In a typical 30 day period, over 1 million Tweets mention @Etsy with 58% of those Tweets come from the Tweet Button. The Follow Button has driven over 200,000 followers for Etsy sellers. Tap Pet Hotel gamers send nearly 100,000 Tweets per month using the TweetSheet on iOS 5 Pockets Gems' Twitter and iOS 5 integration drives massive engagement. Reuters makes Davos attendees into reporters thanks to Twitter and Mass Relevance Reuters used Mass Relevance to curate over 100,000 Tweets for its Davos Media Wall during the World Economic Forum. Esri enriches maps with Tweets and the Streaming API Esri layers Tweets over maps to show live conversations for events like elections, weather, and natural disasters. ESPN uses Web Intents to send thousands of Tweets every day With Web Intents, ESPN readers send over 1,250 Tweets a day, resulting in 15 clicks per Tweet back to the site. Tiny Prints sees 47% increase in search rankings by using Twitter and Bright Edge Follower engagement grew 300% over a month-long campaign that aligned Tweets with its content strategy. Feeding America grows site traffic 2.5x using Twitter Feeding America combined information on volumes of Tweets on topics with both search engine rankings and web analytics to determine what to tweet.