Take your monetization to the next level
Maximize revenue, reduce costs, and save time with MAX
MAXIMIZE REVENUE
ANALYZE & OPTIMIZE
SAVE TIME
PROTECT YOUR BRAND
Increase ad revenue
Earn more for your ad inventory with an integrated 360º approach
Unified Auction
Drive the highest yield for your app real estate
Choose the mediation platform with the most competitive demand: 25+ SDK networks, 20+ in-app bidders, premium and diversified DSPs through the AppLovin Exchange, and custom options for anyone else you work with.
AD FORMATS
Expand your revenue opportunities
Leverage all major ad formats for more ways to drive in-app ad revenue, as well as innovative ad placements like app open and lock screen ads.
- Native
- Interstitial
- Rewarded
- Playable
- Rich Media
- MREC
- Banner
- Display
360° Growth
Scale your ad revenue with more active users
MAX makes it easy to reinvest your revenues and learned insights into user acquisition with AppLovin’s growth engine, AppDiscovery, to unlock self-perpetuating growth.
Optimize your ad revenue strategy
Make smarter decisions with full transparency into your ad revenue data
REPORTING TOOLS
MAX’s suite of reporting tools gives actionable insights on demand
A/B Testing
Test your entire monetization strategy
Easily set up A/B tests to identify opportunities for driving incremental ad revenue. Test changes to:
- Demand partners
- Waterfall configurations
- Price points
- Ad frequency
- Refresh rates
- User segments
Spend less time on setup and management
Get started quickly and automate processes for revenue optimization
Mediation Management Tools
Modernize traditional waterfalls with automation
Developer Tools
Monetize your apps without disrupting your workflow
Ensure brand safety
Protect your revenue by ensuring quality in all aspects of your app experience — including which ads users see.
Ad Review
Gain control over ad visibility
Monitor ads running in your app and automatically identify risky or competitive content for easy bad ad reporting.
Detect
Automatically flag risky content and competitor ads based on custom rules and filters.
View
View and filter flagged ads by network, format, content rating, advertiser, rule, and more.
Report
Easily report problematic ads within the dashboard.
Compete
Inform your user acquisition efforts with intel into the latest ad concepts in your app category.
User Journey
Support your support teams — quickly find ads reported by users
View all the ads seen by a user to easily locate problematic ads that could cause churn, and report them directly from the dashboard. Plus, eliminate the need to blindly block ads or networks that may not actually be problematic.
Creative Debugger
Access comprehensive ad information on demand
Use a simple gesture to reveal ad information such as the name of the network, the creative ID, and more, and automatically generate reports for problematic ads.