GENERAL PRINCIPLES / TWEET ANATOMY
Tweets are one of our most visible brand elements, so it’s important that they are presented correctly. In its most basic state, a Tweet is composed of the @username, the Tweet text, a timestamp, and, in many cases, media. These display requirements must be complied with when you display Tweets, timelines, and other Twitter content. If you follow these guidelines, you do not need to contact Twitter for any additional display or trademark permissions. In some cases, permission from the content creator may still be necessary, as Twitter users retain rights to the content they post. The following general principles apply to all display mediums. Please note, additional medium-specific requirements do apply, and are are outlined in the sections below.
- Use Twitter content to promote any product or service (e.g., by displaying Twitter content in advertising or otherwise displaying Twitter content to imply endorsement of any product or service) without explicit permission from the user.
- Use Twitter content to imply sponsorship by, endorsement from, or a false association with Twitter.
- Include buttons or icons from other social platforms.
- Modify Tweet text.
- Use mock ups of Tweets that don’t exist on the platform.
ONLINE DISPLAY / MOBILE, WEB, AND BEYOND
We’re committed to bringing the ease and power of Twitter to everyone. To ensure every Tweet is displayed optimally, we strongly encourage using embedded Tweets, embedded timelines, and/or Twitter Kit within Fabric. When you use these products to publish Twitter content within your web or mobile outlets, Tweets and timelines are automatically rendered correctly. If it is not possible for you to use our embedding features, you must follow the requirements below when displaying Tweets and timelines online.
- The Tweet author’s profile picture, @username, and full name must always be displayed and link to the user’s Twitter profile.
- The Tweet author’s @username must always be displayed with the “@” symbol.
- The Tweet author’s avatar must be positioned to the left of the author’s name and @username—except for Tweets in languages that read right to left, in which case the author’s avatar must be positioned to the right of the author’s name and @username.
- The Tweet text must be displayed on a line below the author’s name and @username, and may not be altered or modified.
- On touch devices, the white space around the Tweet text and Tweet author must link to the Tweet’s permalink.
- Tweet Entities within the Tweet text must be properly linked to their appropriate home on Twitter. For example:
- User_mentions must link to the mentioned user’s profile.
- Hashtags must link to a Twitter search with the hashtag as the query.
- Links in Tweet text must be displayed using the display_url field in the URL entities API response, and link to the original t.co url field. See our t.co best practices article for additional details.
- The Tweet timestamp must be displayed and link to the Tweet’s permalink.
- All Tweet Action icons (including reply, Retweet, and like) must always be visible for the user to interact with the Tweet. These actions must be implemented using Web Intents or with the authenticated Twitter API. (To support the implementation of Tweet Actions, we provide several image resources for developers to leverage.)
- No other social or third party actions may be attached to a Tweet. (e.g., subscribe, comment, like).
- If the Tweet being displayed is a Retweet, the name of the user who Retweeted it and the Retweet icon must be displayed above or under the Tweet text. e.g., “Retweeted by Jane Doe”. The name must link to the profile of the user who Retweeted it.
- The official Twitter logo must always be reasonably visible and displayed on the individual Tweet or directly attached to the timeline (e.g., top of the timeline). See the Twitter Brand Assets and Guidelines for assets and additional detail.
Mobile deep linking:
- Deep links from native mobile apps must direct to the native Twitter application. If the native Twitter application is not installed on the device, the link must direct to twitter.com via a web browser.
- All timelines must allow users to view the details of an individual Tweet (e.g., by linking the Tweet timestamp or by linking the entire Tweet area).
- Tweets that are grouped together into a timeline must not be rendered with non-Twitter content (e.g., comments, updates from other networks). However, this does not apply to timelines where Tweets are explicitly selected by an end-user to appear next to non-Twitter content (e.g., manually authored live blogs, manually curated media collections, or commenting systems).
If for any reason you cannot comply with one or more of these rules, please contact us directly via our Policy Support form before displaying Twitter content. For questions or further information about use of the Twitter name and trademarks, please contact firstname.lastname@example.org.
BROADCAST DISPLAY / 15 MINUTES OF FAME
We welcome and encourage the use of Twitter in broadcast media. Our requirements ensure that Twitter users receive proper attribution for their content, and help provide the best experience for your audience.
- Show the user’s full name, @username, Tweet text, and profile picture.
- Include the Twitter logo in close proximity to the Tweets for as long as they appear in your broadcast. Make sure that the Twitter logo is a reasonable size in relation to the content. A little taller than a single line of text is a good guideline.
- Use the full text of the Tweet.
- When displaying images, the Tweet text must also be included along with the user’s name, @username, and the Twitter logo.
- Display Twitter content in advertising or to imply endorsement of any product or service without explicit permission from the user.
- Delete, obscure, or alter the Tweet content or identification of the user (with the exception of removing hyperlinks).
- Exclude the timestamp.
- Do not use Twitter marks, in whole or in part, in the title of your production without first reviewing their use with Twitter by contacting us at email@example.com.
VERBAL OR VOICE-OVER
When reading Tweets on air with no graphic display of the Tweet, you do not need to display the Twitter logo but you do need to verbally attribute it to Twitter. Read the Tweet as originally written, without edits.
Make sure to include a reference to Twitter when mentioning Twitter usernames. For example, “Follow us on Twitter, at-username” or “You can follow Lady Gaga on Twitter, at-ladygaga”
Make sure to include a reference to Twitter when mentioning Twitter hashtags. For example, “Use the hashtag ‘election2012’ on Twitter” or “The hashtag for this broadcast on Twitter is bbcaq”.
OFFLINE DISPLAY / FIT TO PRINT
When displaying Tweets offline, our general principles for Tweet anatomy apply, with some minor variations.
- Show name, @username, unmodified Tweet text, profile picture (where possible), timestamp and the Twitter logo nearby.
- Display the associated Tweet and attribution with images or media.
- Modify the Tweet text with the exception of removing hyperlinks.
- Include buttons or icons from other social media platforms.
Please follow the following guidelines for displaying replies:
For a default reply:
For a reply with social context:
For a Quote Tweet:
TWITTER RESOURCES / HELP US HELP YOU
By using the Twitter marks, you agree to follow this policy as well as our Terms of Service and all Twitter rules and policies.
Twitter Inc. reserves the right to cancel, modify or change the permissions in this policy at any time at its sole discretion. For further information about use of the Twitter name and trademarks, email firstname.lastname@example.org.